The Social Rabbit Webstores

An Easy Way to Select Products for Your Webstore

June 29, 2016 ,

In one of the previous articles we told how to find your niche for eCommerce, taking into consideration the needs and problems of your target audience. Let’s assume that your niche is found. What’s next? What products will you choose for your catalogue? Consider these 4 key factors while selecting categories and separate items:

1. Demand

You want to sell popular products that are always in need and have stable (ideally positive) trend, don’t you? But how to study the popularity of a whole niche or a separate item through a long period of time – and make forecasts?

Let’s use an example of a fan merchandise store. We know that we want to sell some popular series related merch, but cannot decide what series to choose. What should we do? Continue reading ➞

How to Choose Hashtags for a Webstore

June 10, 2016 , ,

Hashtags have proved to be a great tool for growing a brand’s visibility in social networks. For example, if you place one or two hashtags in a tweet, the number of its retweets can grow up to 55%.

But for a webstore owner with a short SMM experience the proper choice of hashtags is normally quite a challenge. The matter is: there are too many of them flooding nearly every post caption in the feed. How to select the right ones that will increase the reach of a specific post or a whole marketing campaign? Or, how to figure out a brand’s individual hashtag owing to which the business will be recognized on social networks?

Before starting hashtag selection, some experts recommend listing down so called “parent hashtags” which are, in your opinion, are relevant to your brand, product or campaign. This is a combination of various hashtag types (listed below) to be analyzed, researched and narrowed down in the process of your social activities. You can write them down on a shit of paper or fix them in an Excel file. Continue reading ➞

How to Find Your Niche for eCommerce

May 27, 2016 ,

Some online entrepreneurs who decide to open a new webstore already know pretty well what products they are going to sell. Quite often they choose the niche they have been already working in for years. But less experienced businessmen sometimes have to puzzle over the problem of choosing products to promote. They know that they are eager to run a webstore, but have doubts concerning the proper niche. How to pick out the one that will bring maximum profit?

What we advise is to give up product selection and find a proper audience instead. A great way of getting the whole new world of opportunities is to choose a narrow niche audience and try to understand their problems. You should switch from selecting products to understanding the problems of your audience.

Continue reading ➞