Hashtags have proved to be a great tool for growing a brand’s visibility in social networks. For example, if you place one or two hashtags in a tweet, the number of its retweets can grow up to 55%.
But for a webstore owner with a short SMM experience the proper choice of hashtags is normally quite a challenge. The matter is: there are too many of them flooding nearly every post caption in the feed. How to select the right ones that will increase the reach of a specific post or a whole marketing campaign? Or, how to figure out a brand’s individual hashtag owing to which the business will be recognized on social networks?
Before starting hashtag selection, some experts recommend listing down so called “parent hashtags” which are, in your opinion, are relevant to your brand, product or campaign. This is a combination of various hashtag types (listed below) to be analyzed, researched and narrowed down in the process of your social activities. You can write them down on a shit of paper or fix them in an Excel file.
Main Hashtag Types:
Campaign Hashtags: they contain the keywords used in your marketing campaign. For example, if you are a gardening stuff supplier, and you are advertising a new arrival, then you would choose #gardeningstuff, #homeandgarden, #newarrival, etc.
Brand hashtags: they represent your brand name (such as #microsoft, #socialrabbitplugin). The main idea is selecting one brand hashtag and using it across all your campaigns.
Product hashtags: they are related to specific products that you are promoting online. In our company, as a social media software developer, we use hashtags relevant to our main product and services: #socialmediatool, #wordpressplugin, #digitalmarketing, #SMM, #advertising, #webdevelopment, etc.
Target group hashtags: Do you know your target audience? What hashtags can you use to target them? For example, we often use #smmtips and #smartsmm in our social posts because we focus on optimizing social media marketing efforts and educating our clients.
Special or event hashtags: If you are promoting an event, a new webstore release or any other occasion, invent one or two hashtags with the name of the event. For example, we use hashtag #socialrabbitupdate in our announcements of new plugin versions launches.
Top trendy hashtags: To grow your audience reach significantly you may also pick out the hashtags that are already popular on Facebook, Twitter, Instagram or other social media networks. But choose only the ones that are relevant to your niche – only in this case they will not only boost your posts, but bring them to the right audience. If you simply choose popular hashtags without any connection to your campaigns and products, you will gain impressions but not conversions.
This list may go on and on. But you get the idea.
From this “parent list” of possible hashtags, pick the ones relevant to your current campaign. Review them and trim them down to 20-25 for every campaign. We recommend using only 1 to 3 tags per post (a bigger quantity can reduce the effect). But at the beginning of your activities it is advisable to have as many of them as possible, so that you can test and see which ones give you better results.
Later we’ll advise a couple of handy and free hashtag research tools that can help in drawing up a great hashtag list that will boost your audience reach and conversions impressively. Stay tuned!