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How To Promote Your YouTube Channel In 2020

By Denis K. Sep 25, 2020

You might already be using some popular social media platforms such as Facebook, Instagram, and Twitter to promote your business. However, you might be missing one extra platform that can help establish a connection with your audience even more. Based on the title of this article, you probably guessed by now that today, we will be talking about YouTube

YouTube is a platform where many influencers have built a name for themselves. This is also a destination where lots of information can be found, like tutorials, how-to videos, recipes, and much more. It is a place where you can create and establish a brand, promote your products, and furthermore, create whole communities. 

Now, let’s see what you can do to grow your ecommerce business with the help of YouTube. 

Incorporate site badges 

To get more subscribers to your YouTube channel, you can add a link to it on your site.

It’s a simple but effective tactic. By adding icon badges of all your social media networks, you let your website visitors easily access all of your social platforms. 

Launch cross-promotions on multiple platforms

Don't be shy to promote your YouTube channel on other social media accounts you have!

Many famous influencers tend to notify their followers about new content through other social networks, whether through active links on Instagram or by a tweet. 

If you’ve just released a new video, you can try this method to cross-promote on your social media platforms. 

Use the Community tab to promote your YouTube channel

Once your YouTube channel gains more than 1,000 subscribers, you will get access to the Community tab feature. Note that some channels will only be able to enable this feature in a week after passing the 1,000 subscribers mark. 

The Community tab will appear after passing the 1,000 subscribers mark.

The Community tab is made to help creators engage with followers outside the videos: think of something like Instagram stories. It can be easily done through various features, like polls, or images and texts. 

Engage your followers in the Community tab with various polls, texts, additional info, etc.

Many influencers use this to establish a more personal connection with their audience. Brands can use Community tabs to showcase the behind the scenes of their business or start a discussion about the content. 

Just be sure the content you distribute there is different from the piece you share on other platforms. 

Collaborate 

Collaborations with other sites, brands, and bloggers is a great way to promote your channel and find new subscribers!

One of the most popular ways to promote your YouTube channel is by collaborating with other channels. This is a popular tactic among many influencers. It helps build brand awareness and recognition for both parties involved. Basically, everyone who takes part in a collaboration wins. 

You can find influencers to collaborate with and have them promote your website. To provide a more detailed look on your website and what it has to offer, you can give them a few products for free to review. In return, you can ask them to mention your other social platforms. Furthermore, you can even ask them to specifically link your channel on the video or in the description box. 

Engage in the comments 

Don't forget to communicate with your followers. Show your appreciation and interest.

We know that it sounds obvious, but you’ll be surprised by how many famous brands ignore this important aspect. Of course, if you have hundreds of comments it can be challenging to answer all of them. But you should engage with some of them anyway. Furthermore, having so many comments can help you better understand how viewers see your content. 

In the comments, people tend to express their opinions, give suggestions, or simply share how much they like what you are offering. Consequently, the comment section can play a big part in connecting with your audience and letting them feel heard and appreciated. 

So, don’t skimp on liking comments and replying to them. 

Get in the right groups and engage

Try to find like-minders in different groups on social media and Internet forums to boost your YouTube channel!

Try entering various groups and forums to engage with other people. 

Be sure though that these groups are related to your niche, and focus on them. There you’ll be able to communicate with people who will be interested in your offers. To find them, try looking through Facebook groups and various online interest groups. And remember to engage with others before randomly posting links to your videos. This can simply result in a ban for you. 

For example, if you have a pet shop, you can find many animal-friendly groups and start getting involved in the forums or groups. Later on, once you’ve somewhat established yourself as an active user, you can start posting links to your videos. 

Organize your channel 

Male your YouTube channel more attractive and convenient.

To help your viewers easily navigate through your YouTube channel, be sure to organize your video content. Each separate topic should have its own playlists that will be connected to other related content. 

Although YouTube’s algorithm will automatically feature your videos as recommended, there are still ways you can increase the exposure of your channel. 

YouTube also has a featured video on your main page. It is a video that will automatically play when someone visits your channel. You can choose any video you want to be there. Furthermore, you can set up different videos for people who visit your channel for the first time and for those who have already visited it. 

Thumbnails and titles

Based on how interesting and intriguing the thumbnails and titles are, users will assess whether to watch your video or not. It’s essential to properly set them up to engage with your viewers. We recommend for you to stick to a single style, both with your titles and thumbnails, so that your video feed looks clean. 

Create puzzling thumbnails, use emoticons and diagrams, and don’t forget to use creative and fun fonts. 

To catch YouTubers' attention and boost the number of views, you can use juicy titles and bright thumbnails.

Make your titles are simple and understandable and use fun and eye-catching adjectives such as: “awesome”, “amazing”, and “must-have” to create a sense of excitement. Remember to keep the title within 70 characters, so that YouTube doesn’t cut them off. 

Also, remember that your channel is a brand channel first and foremost. So, you need to avoid clickbait thumbnails and titles, to keep your brand reputation intact. 

Final thoughts on how to promote your YouTube channel

To successfully promote your YouTube channel there are several aspects you need to take care of. Make sure to build a sense of community, and remember, your content needs to be organized, informative, and visually attractive. 

Don’t forget to check whether your thumbnails and titles are engaging and SEO friendly. 

Also, be sure to cross-promote your content through other social channels and use various Facebook groups and other forums to spread your videos. 

That’s all, we hope this article was beneficial for you! These 8 tips will definitely help you to promote your YouTube channel! And if you need help with growing your social media accounts, be sure, we are always here to help you!

By Denis K.
As a copywriter, Denis explores the rapidly evolving digital marketing industry and feels committed to sharing his findings with a wider readers' audience.
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